Four Years, Four Key Learnings


As we look ahead to opening the doors to our 4th studio, we reflect on the 4 years that have led us to this point. Today we share these learnings with you – we invite you to learn a little bit more about us, and in return, we’d love to learn about you as well. 


  1. Perspective: we believe that a mindset of gratitude leads to a more optimistic outlook and that all progress, no matter how small, should be celebrated. We took those beliefs and turned them into a routine: we begin every meeting at SWERVE with “Gratitude + Lil’ Wins.” Everyone says one thing they’re grateful for and one small victory that’s gotten them closer to achieving a goal. By getting our minds right and getting everyone involved in the conversation early, we are more connected to each other and are ready to get down to business.

  2. Vulnerability: when switching industries and starting a business for the first time, there was so much we didn’t know. Over the years, we’ve realized that we don’t need to try to be experts in every area; we’ve learned the value in delegating tasks based on our strengths and asking for help from others in areas where we need it. There’s still so much we don’t know, but we do know that accepting and addressing areas where we need help will allow us achieve our goals faster.

  3. Embracing Failure: When you’re taking risks and trying new things, failure is inevitable–and trust us, opening a business is no exception. We’ve learned to see every failure and every “no” as an opportunity to learn, grow, and get better. By reflecting when things go well and when they don’t, we can constantly “fail properly” and ensure we’re always improving.

  4. Go For It: If you wait for permission to get started, hold back until you feel totally confident, or count on someone to swoop in with all the answers, your goals are much further away than they need to be. Take the leap, learn on the fly, and surround yourself with a team to support you–and don’t forget to return the favor and help others along the way.

Now that we've shared our learnings, we invite you to take a moment to write down one thing you’ve learned (or up to four if you've got time) while on your journey–whatever that might be.

If you feel so inclined, we’d love for you to share your learning(s) with us by emailing your list to

Posted Nov 8, 2017

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